Branding is an important aspect for many companies, seen as a form of commercial prestige. Whether small or large, all businesses aim to promote and make their brand visible. To ensure brand visibility, companies resort to various methods, including advertising and permanently placing their logos or names on their products. There are several ways to affix a brand to a product, with the simplest being engraving or sticker application. However, both methods may not display the brand as desired and can fade over time. Laser marking, on the other hand, provides a more prominent and permanent branding solution.
What is Laser Marking?
Laser marking is a method of permanently encoding information onto a surface by applying a strong beam of light. During this process, pre-determined text or images are transferred onto a desired surface using a machine with highly concentrated and powerful light. There are different types of laser marking methods available, such as fiber, carbon, and UV laser marking.
The laser marking process can be applied to almost any surface at high speed and temperature. Materials like copper, aluminum, ceramic, iron, wood, glass, plastic, and cardboard can all be marked using this technique. Beyond simple branding, laser marking can encode production information, expiration dates, usage instructions, origin details, text, signatures, images, and even 2D symbols like QR codes.
How Do Laser Marking Machines Work?
There are many different types of laser marking machines available in the market. While industrial-grade laser machines are common, the advancement of technology has also introduced portable laser marking machines. Regardless of the type of machine, they all operate on the same basic principle. These machines use special and concentrated light waves to transfer pre-prepared data onto a surface in the desired size.
Laser marking enables the transfer of any type of information onto almost any surface. Since the information marked using lasers is permanent, it is one of the most reliable methods. This is especially useful in industries like pharmaceuticals and for marking valuable items, where counterfeiting can be detected more easily through this method.
How to Use a Laser Marking Machine?
Laser marking machines come in various types and brands, with numerous options available in the market. Despite the variety, their basic working principles are mostly the same. To perform laser marking, the information to be transferred must first be prepared and uploaded to the machine through a software program.
Once the data is uploaded, the machine can easily encode the desired information onto the chosen surface. You can contact our team to discuss your specific needs and receive information about the appropriate machines and software.
Laser marking machines operate with powerful light beams, which can cause serious harm if they come into contact with the human body. It is essential to ensure that all necessary safety precautions are taken when working with these machines.
Benefits of Laser Marking
After production, many manufacturers imprint their brand and other important information onto their products. However, with the recent rise in counterfeit and imitation products, brand owners face significant challenges. Companies that use permanent and specific encoding methods protect their products from being counterfeited, as these fakes can be quickly identified.
Laser marking creates codes that are permanent and resistant to wear, making it impossible to remove or alter them without severely damaging the product, which is immediately noticeable.
Where Can Laser Marking Be Used?
Laser marking can be used on almost any product you can imagine. Information such as serial numbers, barcodes, QR codes, production dates, company names, and logos can all be encoded through this method. Laser marking can be applied to a variety of materials, including plastic, glass, fiber, wood, metal, copper, gold, silver, and more.
For optimal results, the surface being marked should be flat, as this allows for more efficient marking. Additionally, the marking can be performed in any size you require, ensuring maximum efficiency.